Google Consent V2: New Challenges & Pelagus Creative Web's Solution
Google Consent V2 has arrived, introducing stricter rules for how websites must manage user consent. Businesses need to adapt quickly to comply with GDPR and ePrivacy regulations.
What's Changing with Google Consent V2?
- More Storage Types: V2 introduces new consent types related to data storage for ads (ad_storage), analytics (analytics_storage), functionality (functionality_storage), personalization (personalization_storage), and security (security_storage).
- Stricter Controls: Google is increasing its scrutiny, requiring businesses to give users clear and granular control over their preferences for each storage type.
Pelagus CMP: Your Answer to Google Consent V2 Challenges
At Pelagus Creative Web, we understand the complexities businesses face with these new requirements. That's why we developed our own, free Consent Management Platform (CMP), specifically designed to simplify the compliance process.
Advantages of Pelagus CMP:
- Seamless Integration: Works flawlessly with Google Tag Manager, streamlining the process of setting up and managing your tags.
- Supports All Storage Types: Effectively handles all consent types required by Google Consent V2 (ad_storage, analytics_storage, functionality_storage, personalization_storage, security_storage).
- No Monthly Cost: We offer our tool without Monthly subscription, relieving businesses from additional financial burdens.
- User-Friendly: With an intuitive interface, Pelagus CMP allows you to easily configure your consent banner to match your needs.
Specialized Compliance Services
In addition to Pelagus CMP, our team provides specialized compliance services for websites and online stores that use Google services, such as:
- Google Analytics
- Google Ads (Google Ads Conversion Tracking and Remarketing)
- Google Tag Manager
- Conversion Linker
Contact us today to learn more about Pelagus CMP and the compliance services we offer.
Pelagus Creative Web: Your Partner in the Google Consent V2 Era