Building a Beautiful Website for an Olive Oil
Highlighting the Authenticity of Extra Virgin Olive Oil
Highlighting the Authenticity of Extra Virgin Olive Oil
The story of the "Paleokypou Agricultural Olive Cooperative" began in 1922 when a group of creative people from Paleokypou, in an effort to stop their economic exploitation by various private businessmen and merchants of the time, decided to create the first agricultural cooperative of Paleokypou, with the first main activity being the creation of an olive mill and warehouse, for the production and storage of olive oil.
In order to strengthen its presence in the market and reach a wider audience, the Cooperative commissioned us to create a comprehensive branding strategy and implement a modern website.
Creating a strong brand was essential to highlight the unique characteristics of Iera Gold olive oil. We started with the name choice, Iera Gold, which combines the rich history of the Gera (Iera) region with the high quality (Gold) of extra virgin olive oil.
We then designed a logo inspired by a double press, a traditional olive press found in the area and dating back to the 3rd-2nd century BC. The mark, registered in Greece and Europe, symbolizes the tradition, authenticity, and high quality of Iera Gold.
The product label is elegant and modern, with black and gold colors, and features the logo and product name.
Next, the label was implemented, which is the main point of contact for the consumer with the product. The label is informative, clearly bears the product details and certifications.
The use of a black background with gold details was chosen to emphasize the luxury and authenticity of the olive oil. For the complete presentation of the product, a 3D representation of the bottle and label was implemented.
To highlight the beauty of the area and the quality of Iera Gold, we carried out a professional photoshoot at the Cooperative's facilities, in the olive mill, in the storage and standardization, as well as with a drone of the surrounding area.
The website was implemented on the Drupal 10 CMS, is user-friendly and offers information about the olive oil, the history of the Cooperative, the production process and the area. The website is also available in English to reach an international audience.
We are proud of the work we have done for the Agricultural Olive Cooperative of Paleokypou, Lesvos. The creation of a strong brand and a modern website has helped the Agricultural Olive Cooperative of Paleokypou, Lesvos to increase the recognition of Iera Gold and reach a wider audience.
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