lesvosnews.net, a leading news portal in Lesvos, Greece, entrusted Pelagus Creative Web to upgrade and redesign its online presence. Having collaborated successfully in the past, Pelagus gladly took on the challenge of modernizing lesvosnews.net, adapting it to current digital publishing trends and the client's needs. The goal was to maintain the site's credibility and recognizability while modernizing its look and improving user experience.
Following our successful collaboration in the past, we were thrilled to undertake the modernization of lesvosnews.net, adapting it to the current trends in digital publishing. Aiming to maintain the credibility and recognizability of lesvosnews.net, we created a more functional, accessible, and attractive website.
The project involved upgrading lesvosnews.net to Drupal 10, fully redesigning the website (re-theming), and creating a new logo (rebranding). The challenge was to preserve the established brand of lesvosnews.net while modernizing its image and enhancing user experience with increased functionality and new features.
The design approach focused on usability, accessibility, and aesthetics, aiming to create a comfortable and enjoyable reading experience. A clean and modern design was implemented, ensuring ample white space, clear typography, and a harmonious color palette. The goal was to minimize distractions and help readers focus on the content. Colors and typographic elements were chosen to reflect the identity of lesvosnews.net and enhance readability without causing eye strain.
lesvosnews.net also unveiled a new logo, an inverted "λ" symbolizing its unique perspective on news reporting. Designed by Pelagus Creative Web, the inverted "λ" emphasizes lesvosnews.net's boldness in seeing things differently, its dynamic evolution, and its dedication to Lesvos.
Migrating to Drupal 10 ensured increased performance, security, and functionality. Content was carefully migrated, and new features were integrated, including Paragraphs for complex content layouts and the powerful CKeditor5 WYSIWYG editor. Additionally, new thematic sections like "Opinions" and "On This Day" were created, offering more options to lesvosnews.net readers and editors.
Beyond the upgrade and redesign, significant emphasis was placed on search engine optimization (SEO). Best practices were implemented, structured data was integrated, and code and images were optimized for fast loading times, aiming to improve lesvosnews.net's search engine ranking.
Careful consideration was given to integrating native ads without negatively impacting user experience. Discreet and attractive ad placements were designed to blend seamlessly with the website's environment. The advertising plan was revised to accommodate new ad placements and maximize revenue potential. Furthermore, a flexible ad management system was implemented with alternative ad displays based on device type (tablet, mobile). This allows lesvosnews.net to display different ads on each device, optimizing performance and user experience.
Pelagus Creative Web contributed to the successful upgrade of lesvosnews.net, a vital news source for Lesvos. The revamped website meets the needs of its audience and strengthens lesvosnews.net's digital presence.
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